We’ve Been All Over the News… For Our Work on Improving Laundry Sustainability.

We've known for a long time how special our technology is, but over the past couple of months the level of interest from the public has grown exponentially, and thanks to the BBC more people than ever have been finding out all about it.

Here at Hydrofinity - with the help of our Parent Company XerosTech - we’re committed to increasing sustainable practices in the laundry industry. Xeros has two key technologies that enable laundries to improve their environmental footprint.


Water shortages are becoming a fact of life all over the world. We can make a real difference in preserving natural resources simply by changing the way we do laundry - particularly in a water-intensive commercial setting.

XOrbs™, which are used by Hydrofinity machines, are spheroidal shaped polymers which achieve better results while cutting costs and helping reduce water consumption by up to 80%.


Over the past few months we're sure you’ve seen or heard at least one news story about how our washing fills the sea with plastic pollution. Every time you run a wash cycle, synthetic clothes shed tiny threads which end up in the water; These microfibres then make their way into the waterways and seas, and into our food chain.

XFiltra was developed by our parent company, Xeros Tech, and is part of their domestic solution. Inexpensive and easily incorporated into any washing machine, XFiltra can capture over 99% of microfibres generated in a load of laundry. It de-waters the filtered material, enabling easy disposal of the collected fibres.

BBC Radio 4's You and Yours Programme

First, we were on BBC Radio 4’s You and Yours programme. The Xeros segment starts at 25.42 minutes. Here’s some of what was said.

A company in Rotherham believes it's come up with a way to revolutionise laundry and make it a lot more environmentally friendly. Every wash we do, sheds hundreds of thousands of micro fibres which get into our water supplies and into the food chain. Xeros Technologies has developed a filter which will catch 99% of them and it's developed a way of using tiny pellets to attract dirt so that you can wash at much lower temperatures with less powder.” Peter White, You and Yours Host.

A domestic load of laundry can release up to 700,000 microfibres per wash into the water system. These are too small to get captured by water treatment plants so that means they end up getting in our oceans and food chains and also in our drinking water.” Daniel Lewis, Research Scientist at Xeros Technologies.

Daniel Lewis is a Research Scientist who has been working on the issue of microfibre plastics and how to filter them out. There is a new system called the XFiltra which is hopefully going to be available soon.” Melanie Abbott, You and Yours Reporter 

It’s a centrifugal pump drain system. Fibres will be captured in the filter and be dried and they will also then be easy to remove.” Daniel Lewis.

So you’re holding there a tiny pot of water and pink fibres?” Melanie Abbott.

It’s called Flock and these are very, very small fibres that simulate what comes off synthetic clothing. So these will be put into this tank here, we’ll just give them a second to disperse before we turn on XFiltra and drain through it. We can see some pink start to collect in the filter.” Daniel Lewis.

That’s the sound of the filter whizzing round spinning the fibres around, drying them in the same way you would dry your clothes in a spinner or a tumble dryer. It’s envisaged you probably change this filter every 4-5 weeks.” Melanie Abbott.

So you can see through the top and the sides of the cage that the pink flock has clearly gathered around the outside. So you can see how simple it would be to scrape that into the bin.” Daniel Lewis

When asked about other alternatives already available, Chief Science Officer at Xeros Technologies, Steve Jenkins explained why these aren’t necessarily a straightforward solution.

I’d just question the efficacy of something like that versus what we have which is a fine mesh filter, high-speed spinning in order to capture as much of that microfibre as possible.

BBC Radio Sheffield

We were also on BBC Radio Sheffield's popular Breakfast Show.

Listen to Hydrofinity’s Technical Training Manager, James McGinty, from 22.24 minutes talk about Hydrofinty machines, reducing water consumption and more.

BBC Business News

Finally, here’s the BBC Article by Padraig Belton which weighs up innovations within the laundry industry, and focusses heavily on Xeros technologies.

Spreading the Word...

All in all it's been a busy time here at Hydrofinity and parent company Xeros Technology Group. We thank the BBC for their interest in us and our technologies - and more importantly, in telling their readers and listeners about the efforts being made to make the laundry industry more sustainable.

Topics: Sustainability Technology Commercial Laundry Events and Announcements

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